Crankbrothers x NICA Dream Bike campaign

NICA will be partnering with Crankbrothers for a dream bike giveaway this spring!

Leagues are welcome to share and repost any NICA/Crankbrothers related social media. The information provided below is for awareness/understanding of our campaign timeline.

This campaign functions similarly to a Trek Fundraiser in which supporters who make a donation to NICA are entered to win a custom-built bike. The campaign will run from April 16-May 25.

• • April 16-May 25: Crankbrothers promotion via email and social media. Light NICA promotion in social media
  • May 12-25: NICA promotion via email (2x) to all constituents (date range selected to mitigate impact on league Trek Fundraisers) and social media.

View our embedded campaign calendar below or click here to open it in a new tab and review all of the key dates/comms.