Hello league directors! Happy Monday! 🎉
I’ve got two pieces of MarCom news that I wanted to highlight for you all today, as our fall leagues gear up for their coach registration opening this week and our spring leagues continue to dive into racing and events!
Also, check out these team smiles in AZ! First race, fab vibes. Thanks to Sabrina Koogler for the awesome shot.
Onto our first point of order...
If you already completed this request after reviewing the league director monthly updates, thank you! Please skip to the Working Group section below.
In order to make sure we can provide leagues with the best possible MarCom support, we’re asking ALL league directors to complete this form sharing info about any folks who support your league in any of the following areas:
Why gather this info? This information is critical so that our team can connect your team with relevant support and resources. It ensures that we have invited the appropriate staff/volunteers to the NICA MarCom Slack channel AND that we’ve provided MarCom Toolkit access. We want NICA MarCom support to reach all of the people who need it to make your league communications/marketing as smooth and strong as possible! Remember that we’ll include YOU in all of our support communications as well, so you’re aware of all of the resources and tools we share.
Heads up: if we haven’t heard from your league in the next two weeks, we will reach out/follow up!
Note on Pit Zone Staff rosters: This form is intended to compliment your Pit Zone staff rosters. While Pit Zone supports race/event staff and volunteers, along with a few other limited staff roles, there is no option for specifying your MarCom-related staff role(s) beyond categorizing them as “other” in your Pit Zone roster. The purpose of this form is to help our team better identify and serve you and your staff according to MarCom-specific roles. You should still follow Pit Zone best practices for tracking staff to ensure that everyone is background checked, etc.
We’re starting a small, informal working group on the subject of EMAIL MARKETING for NICA leagues. We are seeking 5-6 league directors willing to join an hour-long meeting 1-2x per month through at least August of this year (it is possible that we could extend this group if it is helpful and/or effective for us to continue to meet.)
Our objectives for this group include the following:
We’re looking for folks who have a range of experience – whether you consider yourself an email expert who can whip up a call-to-action in the blink of an eye, OR if email is not your thing but you’re looking to learn more and share your experiences. We’d love a range of perspectives and experience levels.
→ Send Em a note to your interest in participation!
We’ll be formalizing the working group soon and will get back to you by the beginning of March
This one is just a heads-up/reminder regarding my email last week: we've reset your Iterable lists for you for the upcoming season. In order to preserve your lists from last year, we created static lists of your 2025 contacts. There is no further action necessary from leagues, but please read on for some info about why we've done this, plus best practices for selecting lists when sending emails during your early-season/pre-season.
Here’s what you need to know, and why we took this action:
Your new lists appear in your Iterable accounts as follows: 2025 [League] [Audience] and include a descriptor. Your dynamic lists have stayed the same, and generally follow the naming convention of Current [League] [Audience].
NOTE: Pit Zone will be reset February 23, per the NICA Registration team. Please check in with the amazing Julia Lawrence and Sarah Thomson on any reset-related questions.
Feel free to reach out to Em if you have any questions about this process and the manual action that was taken to preserve your contact lists from the previous season. Please also remember that all historical seasonal Pit Zone data is pulled by our reg team should you have any more specific queries to make.
Thank you all! Here’s to a great week ahead —
Em