2026 Regionals Marketing plan + resources are finalized

Written by Em Meier | 4/3/26 10:00 PM

The NICA MarCom team has finalized our multi-event Regionals marketing calendar. We’ve also been busy creating and finalizing a new onboarding process for event sponsors, to support our awesome on-the-ground host leagues.

Here’s the overview…

The NICA MarCom Toolkit REGIONALS section has been updated. Need something Regionals-related? Head to the Toolkit and click the “Regionals Marketing” card at the top of the page, or scroll until you find our Regionals links. We’ve got logos, sponsor resources, and more. We will continue to add to this section.

→ View the new Toolkit section

We’re experimenting with a dashboard that provides an at-a-glance look at Regionals-related items. Check out what’s coming up this month, or do a deep-dive into future months and filter by event. This is a work-in-progress and you’ll see ongoing updates here, prioritizing info that leagues can use to help co-market the event(s).

→ View the W.I.P. dashboard

We have a new, more welcoming way to bring event sponsors on board.
We’ve updated and finalized a new process and sponsorship levels for 2026 events:

1. Once sponsors are identified, they complete an easy payment process using Zeffy (via Regionals website).
2. Then, the NICA National team takes on the next steps with an onboarding form: we gather sponsor brand assets, send an automated email, and provide them with a NICA Regionals Sponsor Toolkit.
3. Next, we’ll add logos to the appropriate places across our websites, event guides, merch, and collateral. We’ll track and update sponsors on our progress as we execute on deliverables.

The new systems provide a way for the NICA team to manage a complex influx of sponsors across three events with varying levels of deliverables.

→ Check out the new Regionals sponsor resources below!

- Sponsor Packages (vary by event: Eastern | Central | Western)
  - Sponsor onboarding form
  - Event sponsor Toolkit and Resources (PW: MoreKidsOnBikes)
  - Internal resources:
    - Sponsor onboarding list (placeholders for National sponsors)
    - Sponsor deliverables tracker

📣

Not a host league, but know of an org/business
who may be interested in sponsoring Regionals?

Share with us!

Reach out and let us know who should join as a sponsor!

Both Sean and Olivia can assist and share next steps.

What’s next? We’ll be reaching out with information about league website embeds, and how to opt in to add Regionals-specific content to your league websites. Stay tuned!

What can leagues do now? Continue to promote when it makes sense in your calendar, using your league channels, with your own league-generated content. Stay tuned for more NICA-generated templates and content to reshare in the coming months.

Our 2026 goal is to provide you with a regular, in-depth update on Regionals at the beginning of each month.

This will be in the League Director Monthly Running Updates but also will live here, on our MarCom blog, so you can review it at any time and share it with any relevant Marketing support staff.

These monthly updates will include league templates and resources as we continue to develop them, as well as communications highlights and important dates. Sean will continue to provide information during monthly Regionals calls, and Em will join when needed to provide extra marketing-related insights/guidance. As the event gets closer, you can expect more regular check-ins from our team.

As always, please reach out with questions, ideas, or concerns! While there are a lot of moving parts to having three events running on three different timelines, we’re excited about how everything is shaping up. We’re here to support you in your endeavors to bring your league’s families/riders to Regionals!

- EM

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