NICA MarCom

Regionals comms for leagues

Written by Em Meier | 10/16/26, 8:23 PM

It's Regionals season! Read on for some info on upcoming communications, resources, and logistics - plus sample social media + how you can support your league participants as they prepare to attend.

What to know:

  • NICA MarCom staff will be on-site supporting social media and the local league photography team!
    • Central/Eastern: Gabby Huffman
    • Western: Em Meier
  • As a reminder, our full email content schedule is here.
    Our team will deliver the following comms before and after the event:

What you can do:

SHARE ON SOCIAL MEDIA

We've created social media templates for leagues! These are ready-to-post with copy, photos, and everything you need! Use these to continue to promote the events. CENTRAL and WESTERN leagues: use these posts to encourage any last-minute registrations! EASTERN: Registration has closed, so you may need to adjust the copy slightly.

Please tag any of your league’s Regionals Instagram posts with @nationalmtb so we have visibility and can reshare/repost/collaborate with your content!


Send reminders to your league participants

We recommend that ALL leagues reach out to their audience with basic reminders before heading to Regionals. We’ve provided an email template and social copy below.

Anything you can do to help amplify or repeat key messages for your league audience is always incredibly helpful and welcome. Your coaches/teams are accustomed to hearing from you (whether through email or social media), and we appreciate your efforts to help with communications, hype, and sharing info about these events!

Have an idea for event comms, or notice a gap? Regionals is a team effort - so please let us know! While we can’t always accommodate every idea, we want to hear from you and to continue to improve these events year over year with your input!

 

Key links and resources to share with your community:

 

 

EMAIL COMMUNICATION

We’ve crafted a recommended email below to share with your league’s Regional attendees.

WHEN: We recommend sending this about 5 days out from the event.

WHO: Send this to
your league attendees using the segments we’ve created for you in HubSpot (search for “Regionals Registered” and your league lists will appear - be sure to include both coach and rider lists! Rider lists include families).

You are welcome to adapt/edit/add to this email copy in whatever way you wish.

FOR EASTERN LEAGUES

Hi amazing [League] community!

 

NICA’s Eastern Regionals is just [X days away] and we are STOKED! Here’s what to know before you roll in…

 

📘 Start with the Event Guide
Directions, parking, schedules, and more are all in one place in our official Eastern Regionals Event Guide. Bookmark this page!

 

⛺ Pit Zone
Find all the details for Pit Zone loading times/regulations in the event guide. Our [League Name] will be near [insert pit location or link to map]. Please review all Pit Zone details in the Event Guide. IF APPLICABLE: add any league info specific to your pit zone - bring team flags, decor, costumes, etc.

 

🏁 Staging and callups
Remember that staging and callups at Regionals operate differently from our league. Every rider, coach, and family should review these details in the event guide to be prepared and to understand how placements, callups, and staging looks when we bring all of our NICA leagues together to race.

 

📖 Handbook
Riders and families should review the Regionals Handbook before race day.

 

🚫 No drones or dogs
Please leave your trail pups and drones at home. They are not allowed at the event.

 

🏆 Spirit of NICA Awards
NEW in 2026: The Regionals Spirit of NICA Awards! Check out the details in the event guide!

 

🤝 Be a great league rep
Cheer loud, take time to connect with riders from across the region, and enjoy every moment! Remember that you’re representing your local team and league. Let’s showcase how amazing the [League] community is!

 

📷Share your event highlights

Tag [league socials] and @nationalmtb on Instagram to share your weekend highlights with us!

 

Questions? [Add your name/contact info here] or reach out to events@nationalmtb.org.

 

The NICA Regional events team will be sending a few more email reminders as well, so please be on the lookout for their communications as they include vital info for the event!

 

See you at the venue soon!

[Name]
[Title], [League Name]

 

FOR CENTRAL LEAGUES

Hi amazing [League] community!

 

NICA’s Central Regional event is just [X days away] and we are STOKED! Here’s what to know before you roll in…

 

📘 Start with the Event Guide
Directions, parking, schedules, and more are all in one place in our official Central Regionals Event Guide.

 

📱SMS Messages

Our host league, AR NICA, will be sending important messages all weekend long with updates and info about the event - sign up here.

 

⛺ Pit Zone
Find all the details for Pit Zone loading times/regulations in the event guide. Our [League Name] will be near [insert pit location or link to map]. Please review all Pit Zone details in the Event Guide. IF APPLICABLE: add any league info specific to your pit zone - bring team flags, decor, costumes, etc.

 

🏁 Staging and callups
Remember that staging and callups at Regionals operate differently from our league. Every rider, coach, and family should review the details in the event guide to be prepared and understand how placements, callups, and staging looks when we bring all of our NICA leagues together to race.

 

📖 Handbook
Riders and families should review the Regionals Handbook before race day.

 

🚫 No drones
Please leave drones at home. They are not allowed at the event unless express permission is provided by our host league, Arkansas NICA.

 

🏆 Spirit of NICA Awards
NEW in 2026: The Regionals Spirit of NICA Awards! Check out the details in the event guide!

 

🤝 Be a great league rep
Cheer loud, take time to connect with riders from across the region, and enjoy every moment! Remember that you’re representing your local team and league. Let’s showcase how amazing the [League] community is!

 

📷Share your event highlights

Tag [league socials] and @nationalmtb on Instagram to share your weekend highlights with us!

 

Questions? [Add your name/contact info here] or reach out to events@nationalmtb.org.

The NICA Regional events team will be sending a few more email reminders as well, so please be on the lookout for their communications as they include vital info for the event!

 

See you at the venue soon!

[Name]
[Title], [League Name]

 

FOR WESTERN LEAGUES

Hi amazing [League] community!

 

NICA’s first-ever Western Regional event is just [X days away] and we are STOKED! Here’s what to know before you roll in…

 

📘 Start with the Event Guide
Directions, parking, schedules, and more are all in one place in the official NICA Western Regionals event guide. Bookmark this page!

 

⛺ Pit Zone
Find all the details for Pit Zone loading times/regulations in the event guide. Our [League Name] will be near [insert pit location or link to map]. Please review all Pit Zone details in the Event Guide. IF APPLICABLE: add any league info specific to your pit zone - bring team flags, decor, costumes, etc.

 

🏁 Staging and callups
Remember that staging and callups at Regionals operate differently from our league. Every rider, coach, and family should review the details in the event guide to be prepared for the event/understand how placements, callups, and staging looks when we bring all of our NICA leagues together to race.

 

📖 Handbook
Riders and families should review the Regionals Handbook before race day.

 

🚫 No drones or dogs
Please leave your trail pups and drones at home. They are not allowed at the event.

 

🏆 Spirit of NICA Awards
NEW in 2026: The Regionals Spirit of NICA Awards! Check out the details in the event guide!

 

🤝 Be a great league rep
Cheer loud, take time to connect with riders from across the region, and enjoy every moment! Remember that you’re representing your local team and league. Let’s showcase how amazing the [League] community is!

 

📷Share your event highlights

Tag [league socials] and @nationalmtb on Instagram to share your weekend highlights with us!

 

Questions? [Add your contact info here] or reach out to events@nationalmtb.org.

 

The NICA Regional events team will be sending a few more email reminders as well, so please be on the lookout for their communications as they include vital info for the event!

 

See you at the venue soon!

[Name]
[Title], [League Name]